Getting the most out of your lead generation campaign is essential. However, if you are using fraudulent sources, you could be losing money and damaging your brand’s reputation. To combat this, you need to know how to spot a lead generation fraud scam.
How Lead Generation Fraud Affects Brands and Consumers
Lead generation fraud detection can come in many forms. Some fraudsters start with a click fraud scheme. Others create lead generation forms using real people’s contact information. These forms are usually designed to bypass data validators.
The best way to avoid lead generation fraud is to find out where your traffic is coming from. This will give you a better idea of the type of leads you are receiving. Oftentimes, bad leads are from a single source. If you have a contact list of 10,000, for example, 3,800 of those leads might be fraudulent.
The TCPA’s new “STIR/SHAKEN” framework has set in motion a series of regulatory actions that will help you combat lead generation fraud. You can also use a heat map tool to see what your visitors are doing on your site. This will help you figure out what content is most popular and what types of questions they are asking.
A heat map tool can also help you figure out the best way to contact your leads. This includes using a workflow automation tool to contact your leads at preset intervals. This helps avoid frustrating your customers and increases contact rates.
Using a spoofing program is also a good way to detect lead generation fraud. This program runs through thousands of unique IP addresses, devices, and notifications. It also allows you to push through fake alerts and messages.